In the digital marketing industry, many professionals help businesses improve their Google rankings. Sanjay Choubey took a different approach to building his reputation: he used his own website to demonstrate what he could do.
A digital marketing professional since 2010, Sanjay has built his career from working in a company to becoming an independent consultant and establishing A1 Digital Marketing. Today, he works with businesses in India and international markets, helping them improve search visibility, attract relevant visitors, and generate leads through digital marketing.
He is known for his work in search engine optimisation (SEO), and positions himself as one of the top SEO experts in India. One of the strongest parts of his professional profile is his own website, SanjayChoubey.com, which targets SEO-related searches across numerous Indian cities and international markets.
His journey offers an interesting look at how professional experience, practical SEO knowledge, and a personal online brand can come together to build a business.
How Sanjay Choubey Started His Digital Marketing Career
Sanjay Choubey completed his B.Tech from BITS in 2010 and began his professional journey in digital marketing that year.
He started with a company job, where he learned the practical side of SEO and website optimisation. As he gained experience, he also took on broader digital marketing responsibilities, including working with clients and understanding their business requirements.
One experience from those early years influenced the direction of his career.
Sanjay noticed that some clients were becoming unhappy because they were not receiving enough information about their projects. He felt that direct communication could help explain the work more clearly and prevent misunderstandings.
He asked his seniors for the opportunity to speak with clients himself. That experience helped him become more confident, understand client expectations, and take greater ownership of his work.
It also helped him recognise that a successful digital marketing professional needs more than technical knowledge. Clear communication, an understanding of business goals, and the ability to explain progress are equally important.
Over time, this experience contributed to his decision to work independently and build direct relationships with clients.
From a Company Job to an Independent SEO Consultant
Sanjay wanted to work more closely with clients and have greater control over how projects were managed. Independent consulting offered him that opportunity, but it also required him to establish his own professional credibility.
He began developing his personal website, SanjayChoubey.com, and building his professional profile on Upwork.
As an SEO specialist, he could apply his knowledge to his own website, working on its content, structure, keyword targeting, and search visibility. His Upwork profile provided another way to present his skills and connect with businesses looking for digital marketing support.
This transition allowed him to move beyond completing assigned tasks and take responsibility for the wider process, from understanding a client’s requirements to planning and executing marketing activities.
His experience demonstrates how a professional can use existing skills to build an independent career rather than relying entirely on traditional employment.
His Own Website Ranks for SEO-Related Searches Across Multiple Markets
One of the notable aspects of Sanjay Choubey’s professional profile is his focus on ranking his own website.
His website, SanjayChoubey.com, is built around his services as an SEO expert and digital marketing consultant. It targets searches from people looking for SEO professionals in particular cities, regions, and countries.
In India, the website targets location-based searches such as:
- SEO Expert in Delhi
- SEO Expert in Noida
- SEO Expert in Gurugram
- SEO Expert in Ghaziabad
- SEO Expert in Lucknow
- SEO Expert in other Indian cities and regions
The website also targets international searches related to SEO expertise, including SEO Expert in Dubai, Australia, the USA, and the UK.
According to the professional information published on his website, Sanjay’s site ranks for SEO-related keywords across more than 100 cities and countries. His website also highlights competitive keyword rankings, including SEO-related searches in India, the USA, and Australia.
These rankings are particularly relevant because Sanjay works in the SEO industry itself. Ranking a website in a competitive field requires a combination of keyword research, relevant content, technical optimisation, internal linking, and an ongoing understanding of search engine behaviour.
His own website therefore serves as a practical example of how he applies SEO to his personal brand.
Search rankings can vary by location, device, competition, and time, so individual positions are not necessarily fixed. However, building a website that targets multiple locations and markets is an important part of his digital marketing approach.
Why Sanjay Choubey Is Recognised as a Top SEO Expert in India
Sanjay’s positioning as a top SEO expert in India is supported by his long professional experience, work across multiple websites, and focus on demonstrating his expertise through his own online presence.
He has been working in digital marketing since 2010 and reports having worked on more than 1,000 websites. His experience spans industries such as education, healthcare, real estate, manufacturing, eCommerce, SaaS, professional services, and local businesses.
His work covers several areas of SEO, including:
- Technical SEO and website audits
- On-page SEO and keyword optimisation
- Local SEO and Google Business Profile optimisation
- Content strategy and internal linking
- Website structure, crawling, and indexing
- Off-page SEO and link building
- Search visibility for local and international markets
These areas require different approaches depending on the website, the competition, and the business’s objectives.
For a local business, the priority may be appearing in relevant city-based searches and attracting enquiries. For a company targeting international customers, the strategy may involve researching different markets, creating relevant landing pages, and improving visibility for country-specific search terms.
Sanjay’s work across different locations and industries has helped him develop experience in both local and international SEO.
Google Certifications and Professional Credentials
Professional credentials are another part of Sanjay Choubey’s background.
His published professional profile lists multiple Google Skillshop certifications, including qualifications related to Google Ads and Google Analytics. He also reports Google Partner status through his manager account (MCC), as of January 2026.
These credentials complement his practical experience in SEO, paid advertising, and digital marketing.
Google Ads and Google Analytics knowledge can be useful when a business needs to understand the relationship between advertising spend, website activity, conversions, and lead generation. SEO experience, meanwhile, helps businesses work towards better organic search visibility.
Sanjay’s services combine these different areas, allowing businesses to consider organic search, paid campaigns, and website improvements as part of their broader marketing strategy.
His professional profile also includes experience as a Top Rated Upwork freelancer and authorship of Digital Marketing Guide for Small Business Owners, available on Amazon.
Together, these credentials and professional activities form part of the experience he brings to his consulting work.
A1 Digital Marketing: Turning Expertise into a Business
Alongside his personal consulting brand, Sanjay Choubey leads the work behind A1 Digital Marketing, a digital marketing company based in Noida, Uttar Pradesh.
The company’s website, A1DigitalMarketing.com, presents a wider range of services for businesses looking to strengthen their online presence.
Rather than focusing exclusively on SEO, A1 Digital Marketing offers services across several areas of online marketing.
Search Engine Optimisation: The company helps businesses improve organic search visibility through keyword research, technical SEO, on-page optimisation, content, and off-page activities.
Google Ads and PPC: Paid search campaigns can help businesses reach people actively searching for their products or services. Campaign planning, targeting, and ongoing optimisation are important parts of this work.
Meta Ads: Facebook and Instagram advertising can help businesses reach relevant audiences, promote their offerings, and generate enquiries.
Social Media Optimisation: Social media activities help businesses maintain a consistent online presence and connect with their target audiences.
Local SEO: Businesses that serve particular cities or areas can benefit from location-focused SEO and Google Business Profile optimisation.
Website Design and Development: A well-structured website provides the foundation for digital marketing campaigns, giving potential customers a place to understand a business and enquire about its services.
The company also offers online reputation management and related digital marketing services.
According to its website, A1 Digital Marketing follows white-hat SEO practices and focuses on transparent reporting and business growth. It serves clients in India and international markets.
For businesses that need help with more than one marketing channel, this wider service offering provides an option to manage SEO, advertising, and website-related activities through one company.
Working with Businesses in India and Around the World
Sanjay’s professional work extends beyond one city or market.
His experience includes projects for businesses in India and international markets such as the United States, the United Kingdom, Australia, and the Middle East.
Working across different markets requires an understanding of how customers search, what competitors offer, and which digital channels are suitable for a particular business.
The strategy that works for a local service provider in Delhi may not be appropriate for a manufacturing company targeting international buyers. Similarly, a business seeking immediate enquiries through paid advertising may need a different approach from one investing in long-term organic search visibility.
This is where experience across SEO, PPC, social media, and website development can be useful. It allows the marketing strategy to be shaped around the business rather than forcing every client into the same plan.
Through his personal consulting work and A1 Digital Marketing, Sanjay continues to work with businesses that want to improve their visibility and reach potential customers online.
What His Journey Tells Aspiring Entrepreneurs
Sanjay Choubey’s journey did not begin with an agency or an established personal brand. It started with a job and the experience of working with clients.
His decision to request direct client communication helped him develop confidence and understand the importance of explaining work clearly. Later, he used his digital marketing knowledge to build his own website, develop his Upwork profile, and attract clients independently.
That progression offers a useful lesson for professionals considering entrepreneurship: experience gained in a job can become the foundation for an independent business when it is combined with initiative and a willingness to take responsibility.
It also highlights the value of building your own professional presence. For someone working in SEO, a website is more than an online profile. It can become a way to demonstrate expertise, target relevant searches, and connect with potential clients.
Sanjay’s focus on his own website reflects that idea. The same skills used to improve a client’s visibility can also be applied to building a professional brand.
Looking Ahead
Digital marketing continues to evolve as search engines, advertising platforms, and customer behaviour change. SEO professionals must keep learning and adapt their strategies to new ways of discovering information online.
Sanjay Choubey continues to work across SEO, paid advertising, and digital marketing through his consulting practice and A1 Digital Marketing. His professional interests also include answer engine optimisation and generative engine optimisation, areas connected to the changing ways people discover information through search and AI-powered platforms.
His journey from a company job to independent consulting and business leadership reflects a career built around practical experience, client communication, and the application of digital marketing skills.
For businesses looking for SEO or digital marketing support, his personal website provides information about his consulting services, while A1 Digital Marketing offers a broader range of services through its company website.
About Sanjay Choubey: Sanjay Choubey is an Indian digital marketing consultant and the professional behind A1 Digital Marketing. Working in the industry since 2010, he specialises in SEO, PPC, Google Ads, Meta Ads, local SEO, and website optimisation. His personal website is sanjaychoubey.com, and the company website is a1digitalmarketing.com.
